Review: Google Plus a Thoughtful Answer to Facebook

Tuesday, July 12, 2011

The Google Plus social network seems aimed at people who are more interested in sharing things with people or groups with similar interests rather than simply amassing the biggest number of online "friends." Its seamless integration with other Google services, from search to online documents, makes it easier to share things online.My first thought about Google Plus: "Here we go again." After Google's earlier attempts at social networking failed spectacularly, it was easy to scoff at this seeming Facebook wannabe.

Its "Picasa ultimatum" didn't help much either. If you have an account with Picasa, Google's photo-sharing service Relevant Products/Services, the first thing Google asks is whether you'd want to share Relevant Products/Services your Picasa photos. Say no, and you're not allowed to sign up at all. That seemed unnecessarily harsh.

But I quickly became addicted to Google Plus, a free service that the company is testing with a small group of users for now. It has smart and thoughtful solutions to some irksome limits entrenched in other social-media sites, mainly related to privacy settings and how to share links and posts with groups.

Google Plus seems aimed at people who are more interested in sharing things with people or groups with similar interests rather than simply amassing the biggest number of online "friends." Its seamless integration with other Google services you may use, from search to online documents, makes it easier to share things online.

I found privacy settings much easier to manage Relevant Products/Services on Google Plus than on Facebook. The Picasa ultimatum forced me to learn about the settings. After all, the first thing you're likely to do after joining is limit who can see your photos.

Privacy -- deciding whom you share different posts with -- seems to be top of mind on Google Plus. That's a relief after Google's earlier debacle with Google Buzz, which had arrived unsolicited and initially created circles of friends automatically based on whom they've corresponded with on Gmail. That meant your boss could see lists of people you've been corresponding with for a new job.

With Google Plus, no one gets added automatically. Once you sign up, you add people -- similar to how you follow people on Twitter. Then, rather than throwing everyone into the same bucket, you choose a circle to put them in.

Four circles are standard: "friends," "family," "acquaintances" and "following." You can follow anyone without being accepted, whereas Facebook requires the consent of both sides.

You can create new circles, too, such as "co-workers" and "cousins." Facebook has customizable groups, as well, but I found the groups on Google Plus much easier to use and quicker to navigate.

Google Plus has a few gaping holes.

For example, you can't search ... yet. And there are no addictive third-party apps such as "FarmVille," which people have sunk countless hours playing on Facebook.

Another thing you can't do easily, strangely, is send a message. To do that you have to create a post and only select one person to see it. It's not rocket science, but with Facebook you can simply click on a person's profile and send a message instantly. I realize Gmail is a button click away, and Google Plus is intended to be a sharing site rather than a full-service social media site, but I still wanted this feature.

Overall, in my early testing, I find Google Plus a compelling answer to some existing problems in social media. Because of its integration with other Google services and its general ease of use, I would probably prefer using Google Plus to Facebook or Twitter.

But it all depends on how many people sign up. A sharing site isn't much fun if no one is around to share with. For now, I can't invite friends to join. Google Plus is free, but the company is restricting new sign-ups. Even those who already got a coveted invite are told to try joining later because Google Plus had exceeded its capacity.

That points to widespread interest the service and its potential to challenge Facebook. Unlike Google Wave and Google Buzz, which never resonated with users, Google Plus does seem more attuned to what people actually want.

As my co-worker put it, Google Plus is the "grown-up Facebook."

Do we really need that? We'll see.

Source: softarchive.net

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